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BUSINESS DEVELOPMENT

We Want to Be Your Financial Partner

Russell Cerpa, Manager of Strategic Alliances, is here to help our members succeed.

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Meet Russell Cerpa, Dedicated to Your Needs


At South Bay Credit Union, we focus on providing you with exceptional service, competitive rates, and personalized financial solutions to help you thrive.

Russell Cerpa is a seasoned professional with a distinguished career spanning 18 years in the banking and mortgage industry. His expertise encompasses a wide range of areas, including real estate, business development, and strategic alliances. Currently serving as the Manager of Strategic Alliances at South Bay Credit Union, his strategic vision and wealth of experience make him a valuable asset in navigating the complex landscape of financial services. Russell’s commitment to excellence and his ability to foster meaningful connections within the industry have earned him a reputation as a trusted professional.

<span>Meet Russell Cerpa, Dedicated to Your Needs</span>

Your $50 Deposit Is on Us

Your $50 Deposit Is on Us

Just open a savings account by clicking the link below or visit one of our branches and mention LiveBetter50 to an associate and get $50 credited to your account.* It’s that easy, and our way of saying thanks for trusting South Bay Credit Union.


Discover What
South Bay Credit Union
Can Do for You

Founded in 1953, South Bay Credit Union is your local member-owned financial partner, committed to putting you and your community first. Unlike big banks, we’re not driven by profits for shareholders. We offer:

Checking, savings, and lending solutions with better rates and fewer fees

Checking, savings, and lending solutions with better rates and fewer fees

Powerful, secure online and mobile banking tools

Powerful, secure online and mobile banking tools

Access to 30,000+ free ATMs and 5,000+ shared branches nationwide

Access to 30,000+ free ATMs and 5,000+ shared branches nationwide

Free financial wellness resources

Free financial wellness resources

Exclusive member benefits, vendor discounts, and special offers

Exclusive member benefits, vendor discounts, and special offers

Exceptional personal service from our local team

Exceptional personal service from our local team

<span>Discover What <br class='d-none d-lg-block'>South Bay Credit Union <br class='d-none d-lg-block'>Can Do for You</span>

*To qualify for a $50 account opening deposit, simply open a savings account at the link above or visit one of our branches and mention “LiveBetter50” to an associate. Minimum opening balance of $5. All applicants must meet membership eligibility requirements. The $50 bonus will be credited to your South Bay Credit Union savings account within 30 days of meeting the referral criteria.